Performance / Recovery
A performance and wellness brand built around supplements, training, recovery
and lifestyle.
Visit lgxnds.com
Entrepreneur · Operator · Builder
Building businesses around how people live, perform and feel.
Fernando Arias builds and operates businesses across performance, wellness, hospitality, food and healthcare. Brands made for how people actually live.
About Me
A founder who stays in the operation.
Fernando’s work spans several categories: performance and wellness, food and beverage, digital healthcare and hospitality. What connects them is not a sector but a way of building: find where people are underserved, then build the concept around the customer rather than the category.
Each business is treated as a brand and an operation at the same time, and he stays involved after launch instead of stepping away once something is open.
Get in Touch- Start with the experience Build the product around what the customer actually needs, not what looks impressive from outside.
- Stay close to operations A brand becomes real through execution: product, service, details and consistency.
- Build for longevity Prioritize businesses capable of becoming durable rather than chasing temporary attention.
Built & Operated
Four businesses, one operator.
Different categories, run the same way: close to the customer and close to the numbers.
The Businesses
Ventures, built and run.
Performance / Recovery
A performance and wellness brand built around supplements, training, recovery
and lifestyle.
Visit lgxnds.com
Food / Beverage
A Bakersfield café concept bringing together coffee, matcha, smoothies,
bowls and real food.
Visit nourbar.com
Health / Telehealth
A digital healthcare platform delivering personalized wellness programs through
online clinical care.
Visit longplayhealth.com
Airbnbs
Spaces built around the experience.
Fernando also runs a growing short-term rental portfolio in the Bakersfield area, bringing the same attention to experience, presentation and operations to hospitality.
- 01 Experience Homes set up around how guests actually stay, from arrival to checkout.
- 02 Presentation Clean, considered spaces that feel the way they look in the photos.
- 03 Operations Run with the same systems and standards as the other businesses.
Video
On YouTube
The routines, training and day-to-day of running LGXNDS, filmed as it happens.
Shorts
Under a minute
Follow the build,
one upload at a time.
Full episodes and Shorts from @FernandoAriasCEO.
Browse all uploadsLet’s work together
Let’s build something worth using.
For business conversations, partnerships or opportunities, book a call directly or find every profile in one place.
Fernando Arias
Founder · Operator · Builder